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why exhibit
Experiential marketing (Consumer Shows) continues to be the
most influential amongst consumers, with 82% of consumers agreeing that participating
in an event (hands on experience) is more engaging than other forms of communication.
-- Experiential Marketing Survey, Jack Morton
EAT! Vancouver is an ideal marketing vehicle for: Food, Beverage & Kitchen
product manufacturers, distributors and retailers. It is also the best
sampling opportunity through our Gift Bag program. EAT! Vancouver is a
Consumer Show with momentum.
EAT!
Vancouver has experienced exponential increase in visitor numbers
- 2003 – 14,867
- 2004 – 18,150
- 2005 – 21,450
- 2006 – 21,827
- 2007 – 24,812
- 2008 - 28,367
- 2009 - 31,016
- 2010 - 38,972
EAT! Vancouver is a Consumer Show that delivers your target audience
- 85% of attendees in the key 18-54 age bracket
- 70% of attendees are female, 70% in 18-45 age group
- 44% of visitors have an income of over $60,000
- 31% of visitors have an income of over $80,000
- 22% of visitors have an income of over $100,000
- 83% of visitors came to discover and shop for new food & kitchen products
EAT! Vancouver is a Consumer Show that delivers solid results
The only Consumer Food + Cooking Festival in Vancouver
where exhibitors can interact directly with their target audience; sample,
taste-test and discuss their products and services and receive instant
feedback from potential customers. EAT! Vancouver is an ideal setting
for launching or testing the market with a new product and is also a great
opportunity to collect data and create new mailing lists and it is the
perfect venue to create consumer awareness for products.
EAT! Vancouver is a Consumer Show that delivers instant sales
Visitors at EAT! Vancouver shop the aisles, looking for new and unique food + kitchen items. Exhibitors selling products can realize immediate net profits by selling directly to the thousands of visitors.
"EAT! Vancouver has been a great experience for team “Patisserie Lebeau”. We are looking forward to see you again at “Taste of the city” later this summer. Again, I have to tell you how well organized it was, the site is accessible, and we have wasted no time waiting in line before and after the show. We feel that this week-end was important to promote our grocery line, and this show is by far more effective than most of the grocery trade show, because the public, exhibitors, and grocery buyers are all there."
-- Olivier Lebeau Patisserie Lebeau
Why Exhibit at EAT! Vancouver Food + Cooking Festival
Market, Sample & Sell directly to over 30,000+ consumers!
The audience is targeted and pre-disposed to learn about new products, services and ideas.
Selling at EAT! Vancouver is immediate and compelling to a targeted captive audience.
EAT! Vancouver provides an opportunity for buyers and sellers to meet face to face, where products can be demonstrated, handled, tasted and ultimately assessed.
EAT! Vancouver is an ideal medium for test marketing or launching new products. New buying interests can be uncovered and otherwise unaccessible buyers appear in front of your exhibit.
EAT! Vancouver has a proven track record of attracting an audience that is passionate about eating, drinking and entertaining, making it a highly targeted marketing platform for companies looking to expand profile and market share.
Who Visits The Show? At the 2010 Festival 38,972 visitors attended over the three days of
the event:
- 85% of attendees in the key 18-54 age bracket
- 70% of attendees are female, of these 76% in 18-45 age group
- 44% of visitors have income of over $60,000
- 31% of visitors have income of over $80,000
- 22% of visitors have income of over $100,000
- 83% of visitors came to discover and shop for new food & kitchen products
- Other businesses and brokers who are interested to resell your products
"EAT! Vancouver - was an excellent opportunity to present our line of Imported Exotic Beers from Around the World. As an exhibitor this event was both affordable and well managed."
-- Grant Shaw Beverage Concepts International
Media Coverage
Includes
Multiple Radio Stations
Multiple Television Stations
All Daily Newspapers
Most Community newspapers
Lower Mainland Food & Entertaining related magazines and periodicals
Regional & National Food & Entertaining related magazines
Related websites, direct links from exhibitors' websites and web-events
calendars
Brochures/coupons distributed by exhibiting merchants and restaurants
On-line event calendars and event listings
www.eat-vancouver.com - our own interactive information website with over
450,000 page views in past year.
Our exhibitors websites with a reciprocal link & invitation to visit
their booth at EAT! Vancouver
Outgdoor boardsaround the Greater Vancouver area
Outdoor TV boards downtown Vancouver locations
Additional marketing and promotional coverage
Food writers and restaurant critics
Chefs, cook book authors and home style and entertaining authors
Related industry associations
Community organizations
Non-profit/charity groups
News releases
"We did more sales in this three day show than in any other four day show we have done."
-- Sibylle Stipp Cutco Cutlery
Exhibitors' Additional Marketing Opportunities
Run a contest within your own exhibit
Provide gift baskets of your products for on-air contest giveaways
Insert corporate gift or product sample in 20,000 visitor gift bags
Advertise in our Official Festival Guide
EAT! Vancouver Exhibitor Benefits
Extensive multimedia publicity and advertising campaign
Free exhibitor badges
Free visitor guest passes
Free sinks with hot/cold water located in corridor behind most exhibit
booths
Free listing in Official Festival Guide Magazine
Free listing on Official EAT! Vancouver web site with reciprocal hot link
Professional onsite show management
Onsite furniture and supply rental
Convenient multi-day parking passes available for exhibitor parking
Discounted hotel accommodations for exhibitors
Onsite refrigerated storage (small user fee)
"We had a tremendous launch of our new Italissima product line and introduced our wide range of gourmet foods to a huge number of eager new customers at EAT! Vancouver . We are coming back!"
--Bruno Benedet Jr. Bosa Foods
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